Saayoni's path to Parliament ran through activism before politics. She became publicly visible outside cinema when she spoke at the 2021 protests following the alleged rape and murder case in South Bengal — her social media comments drew both praise and backlash but established her as someone willing to use her platform for social comment. TMC leadership — particularly MP and film producer Tolly-insider Prasun Banerjee — identified her as a credible candidate for Jadavpur after the 2023 delimitation exercise. Her Tollywood recognition gave her immediate name recall in urban South Kolkata, while her public activism gave her credibility among the JU student base. Jadavpur, a constituency that includes JU (Jadavpur University, one of India's most politically active campuses), South Kolkata suburbs, and parts of the Sundarbans fringe, has historically voted for the intellectual left; TMC calculated that a socially vocal, educated actress could hold this base against CPM's resurgence. The campaign itself was a study in cross-generational voter mobilisation. Saayoni's team ran a WhatsApp-based outreach programme reaching 45,000 registered households — a strategy her campaign credited to her existing social media network. She held 14 separate university-campus events; JU's student union, historically CPM-affiliated, endorsed TMC in a formal resolution during the 2024 campaign, a shift her team attributed partly to her visible campus presence. Her campaign manager Debaprotim Dasgupta later became her parliamentary office chief — a continuity that helped her constituent casework operation launch faster than most first-term MPs.