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Pakistan Tourism Triumph: During the initial three quarters of 2023, Pakistan garnered acclaim as the “best performing destination” in the realm of tourism, as per the World Tourism Organization’s World Tourism Barometer.
Pakistan showcased an impressive recovery rate of 92%, almost returning to pre-pandemic levels, with a noteworthy surge of 115% in foreign tourist arrivals compared to the corresponding period in the previous year.
This substantial recovery, reaching 115%, coupled with forecasts indicating that international earnings will reach $1.3 billion by year-end, positions Pakistan as a noteworthy success story in the resurgence of tourism.
The country actively engaged in global events and strategically leveraged online outreach, contributing significantly to this achievement. Pakistan’s effective promotion as a tourists destination has yielded tangible results, attracting more visitors and breathing new life into its tourism industry.
Read More: Dusk News